Business Marketing Success

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The cost of being wrong is less than the cost of doing nothing.”

Seth Godin

Having worked with hundreds of business owners and entrepreneurs I know that the question they are going to ask me the most often is some version of “How can I get more customers and make more sales?” Experience has shown me that it is not as simple as what marketing medium you pick or what color you use on a brochure. Being successful at engaging customers and generating sales typically requires a chance to look deeper at your business model. It requires a business to learn about your customers and what they truly want or need. Therefore our process is to do the following:

  • Write down the assumptions driving your business on a business model canvas and talk about what you know and do not know about customers
  • Dive into the different parts of your sales funnel (get/keep/grow)
  • Understand the most important metrics based on business cycle and goals
  • Develop a series of tests to see what works and what does not work, then leveraging and learning from what does
  • Setup a marketing tracking system so that you can with certainty know what works and what does not

Business owners come away from our process with a customer mindset, which allows them to make much more informed decisions about how they spend their marketing dollars. They often also change how and where they are spending these dollars (oftentimes focusing more on keeping existing customers). Our process is not about marketing tricks, it is about truly knowing your business model and focusing on the benefits you bring customers. Each entrepreneur or non-profit director is unique so we have found the following four packages give the options that they can pick based on need and budget. For those unsure about what package to pick we recommend package 3 (Learn By Tests) assuming you already have a marketing result tracking system in place.

Business Review

$2,675

Marketing Plan Hours (6)

Client Q&A Hours (2)

Process Hours (4)*

Report Writing Hours (4)

Key Metrics

$4,475

Marketing Plan Hours (12)

Client Q&A Hours (4)

Process Hours (6)*

Report Writing Hours (6)

Key Metrics Development

Customer Retention Focus

Learn by Tests

$6,275

Marketing Plan Hours (16)

Client Q&A Hours (6)

Process Hours (8)*

Report Writing Hours (8)

Key Metrics Development

Customer Retention Focus

Test Development

Test Budget Setting

Tracking

$8,075

Marketing Plan Hours (24)

Client Q&A Hours (8)

Process Hours (10)*

Report Writing Hours (10)

Key Metrics Development

Customer Retention Focus

Test Development

Test Budget Setting

Tracking System Planning

*Travel, Setup, Prep and Communication Time

All Business Marketing Success Packages Include:

  • Creation of Business Model Canvas (Right Side)
  • Sales Funnel concepts and get/keep/grow mentality
  • Ability for client to give information via discovery document
  • Focus on items that bring most impact for time or money
  • Direct client communication and ability to ask questions
  • Client Business Marketing Report
  • In-Person Meeting**

**For travel outside of Dubuque area other expenses including, lodging, transport, airfare, meals, and other may apply