About

“Business opportunities are like buses, there’s always another one coming.” – Richard Branson

What is our customer and brand story?

Once upon a time, there was a business owner who worked incredibly hard, but who could not get ahead.  They were passionate about their business and enjoyed their customers.  But they always found themselves dealing with immediate and urgent issues.  While they liked their employees they struggled to find and keep employees who did work as envisioned.  This kept them busy in the business.  It also prevented them from having time for friends, family, and living their life.  When they did launch a new product or service people would congratulate them.  But they never sold as much as they hoped and found it hard to know where to market.  Consequently, they were always worried about what one business or economic issue would happen next.  They never were able to make the money in the business they had expected.  Overall, they were stressed, tired, and felt like their path forward was hard to see.

Then this business owner started working with Innovative Dubuque LLC.  By utilizing our service, they learned more about their business model.  They also learned how to develop a customer-focused mindset.  Moreover, they learned how to read and interpret their financial statements.  They listed their customer segments and learned how to make each one a key driver of sales and profit.  Next, they implemented a targeted marketing approach.  They learned how to define and track key business and marketing metrics.  Overall, they learned the importance of working on their business, not just in it.  They understood their business model and their plan going forward.  In the end, they came out of the process with a new focus and on a path to financial success. As a bonus, this client’s payments helped a deserving community micro business qualify for our Buy 1 Give 1 Community MBA program for free!

Welcome & Business Overview Video

Innovative Dubuque LLC - About - Business Consulting - Brock Waterman - Dubuque, IA

What is your mission?

Deliver results by leveraging our knowledge and experience to work with business owners, non-profits, government organizations, entrepreneurs, and the community.

What is your brand promise?

“Find Focus, Make Money & Live Life” is the brand promise clients can expect when they work with Innovative Dubuque LLC.

What is our positioning statement?

For: Business owners
Who: Want to be successful and make more money
The: Innovative Dubuque firm is a business success partner
That: Utilizes knowledge to partner with and mentor business owners on their business model
Unlike: Niche consulting firms
Our product: Delivers measurable results with clear, implementable plans in a cost-effective manner

What ten words best describe your company’s personality?

Creative, Fearless, Generous, Innovative, Insightful, Motivated, Proactive, Resourceful, Trustworthy, Versatile

Why were we started?

To fill a need that founder/owner Brock Waterman saw in the market so that businesses could get expert help and know their cost up front by choosing the packages or sessions that match their needs. This service was started for clients who want a partner who will understand the process and deliverables. This enables our clients to know they are getting value for their money and learn throughout the process. Additionally, our Buy 1 Give 1 Community MBA brings our impact to community members who can not afford our help in a transparent and impactful way.

Why do clients work with Innovative Dubuque LLC?

We are passionate about fully understanding our client’s situation, creating enduring value for clients, and providing service with integrity. We are client’s Leadership, Finance, & Marketing Success Partner.  More than that clients appreciate how we give back directly with our Buy 1 Give 1 Community MBA program within their communities.