Goal and Metric Setting

Innovative Dubuque LLC - Business Goal and Metric Setting

What gets measured, gets managed.”

Peter Drucker

Once an organization has conducted a thorough business checkup and fixed those issues they have an opening to really accelerate the performance of the company. The way they do this is through having goals and managing those goals in a way that can be understood across the company. Our role in helping businesses is to make sure that the goals that are set are SMART goals (Specific, Measurable, Attainable, Relevant and Timely).

We also work with companies to understand how to most accurately measure progress towards goals. We avoid vanity metrics like number of page visitors and likes on social media. We focus on important metrics like revenue per customer, percent of repeat customers, number of customer service complaints, and so on. The metrics we choose are based on the important goals that are established.

Once these goals and metrics have been sent they have to be worked into the fabric of your business or organization. Both management and all employee levels must understand and see the value of the goals and metrics. They must know what their part of each are and how their contribution will be measured. Employee compensation should somehow be tied to the company reaching its goals, but also retain an individual component.

Contact us so we can work with you to:

  • determine your most important goals
  • decide how to best measure these goals with meaningful metrics
  • merge these goals and metrics into company culture and implement this in a meaningful way across your organization

6 Month


18 Analysis Hours

14 Plan Document Creation Hours

1 Year


28 Analysis Hours

16 Plan Document Creation Hours

2 Year


34 Analysis Hours

20 Plan Document Creation Hours

3 Year


40 Analysis Hours

24 Plan Document Creation Hours

All packages include:

Completion of a business model canvas (right side minimum)
Direct client communication and ability to ask questions
In-Person Meeting(s)*
Dropbox account for sharing items
Analysis of current metrics and performance
Review of current financial statements
Goals and metrics as a draft version of the plan

*For travel outside of Dubuque area other expenses including, lodging, transport, airfare, meals, and other may apply