Business Marketing Success

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The cost of being wrong is less than the cost of doing nothing.”

Seth Godin

Having worked with hundreds of business owners and entrepreneurs I know that the question they are asking most often is some version of “How can I get more sales?” Experience has shown me that it is not as simple as what marketing medium you pick or what color you use on a brochure. Being successful at generating sales typically requires a chance to look deeper at your business model and to really learn about your customers and what they want. Therefore our process is to do the following:

  • Write down the assumptions driving your business on a business model canvas and talk about what you know and do not know about customers
  • Dive into the different parts of your sales funnel (get/keep/grow)
  • Setup a marketing tracking system so that you can with certainty know what works and what does not
  • Develop a series of tests to see what works and what does not work, then leveraging and learning from what does

Business owners come away from our process with a customer mindset, which allows them to make much more informed decisions about how they spend their marketing dollars. They often also change how and where they are spending these dollars (often times focusing more on keeping existing customers). Our process is not about marketing tricks, it is about truly knowing your business model and focusing on the benefits you bring customers.

Contact us so we help you learn more about your business model and bring in the sales you need to reach your business goals.

Business Review

$2,675

6 Hours of Marketing & Business Plan Review

2 Hours of Client Q&A to develop key understanding

4 Hours of Travel, Setup, Prep and Communication Time

4 Hours of Report Writing Time

Key Metrics

$4,475

12 Hours of Marketing & Business Plan Review

4 Hours of Client Q&A to develop key understanding

6 Hours of Travel, Setup, Prep and Communication Time

6 Hours of Report Writing Time

Development of Key Metrics

Focus on customer retention

Learn by Tests

$6,275

18 Hours of Marketing & Business Plan Review

6 Hours of Client Q&A to develop key understanding

8 Hours of Travel, Setup, Prep and Communication Time

8 Hours of Report Writing Time

Development of Key Metrics

Focus on customer retention

Development of Tests and Budget for Testing

Tracking

$8,075

24 Hours of Marketing & Business Plan Review

8 Hours of Client Q&A to develop key understanding

10 Hours of Travel, Setup, Prep and Communication Time

10 Hours of Report Writing Time

Development of Key Metrics

Focus on customer retention

Development of Tests and Budget for Testing

Development of Tracking System

All Packages Include

Creation of Business Model Canvas (Right Side)

Sales Funnel concepts and get/keep/grow mentality

Ability for client to give information via discovery document

Focus on items that bring most impact for time or money

Direct client communication and ability to ask questions

Client Business Marketing Report

In-Person Meeting*

*For travel outside of Dubuque area other expenses including, lodging, transport, airfare, meals, and other may apply