Innovation Education FAQ

No business plan survives its first contact with customers.”

Steve Blank and Bob Dorf – The Startup Owner’s Manual

What will participants learn in session #1 (concepts)?

  • How to look for problems to solve or needs to fill (understand duration, intensity, and frequency)
  • Ability to understand the overview for the lean startup process and using the business model canvas
  • Cover what foundational concepts
    • Customer segments that can be served and what is important to those customers
    • How to differentiate the service provided
    • How and when to generate revenue from customers

What will participants learn in session #2 (assumptions)?

  • Develop a customer focus
  • Understand key points of a business model and document key assumptions
  • Dive deeper into key assumptions and rank importance
  • Learn how to write effective questions to learn about key assumptions

What will participants learn in session #3 (discovery)?

  • Understand how to conduct customer interviews to test assumptions and learn actionable information
  • Talk about how to conduct effective experiments to learn quickly and iterate

What will participants learn in session #4 (adapt)?

  • Understand how to interpret learning and whether to pivot or persevere
  • Learn the rest of the business model canvas