Innovation Education

“No business plan survives its first contact with customers.” – Steve Blank and Bob Dorf (The Startup Owner’s Manual)


Merriam-Webster defines innovation as “a new idea, method, or device” and as “the introduction of something new.”  Entrepreneurs, small business owners, inventors, non-profits, and other organizations and people are always looking for the next big thing.  However, as Thomas Edison said, “Genius is 1% inspiration and 99% perspiration.”  Proof of this is in the business startup failure rate which is believed to be around 90%!  Why is this?  Innovators can spend too much time trying to think up ideas.  In other words, they do not spend enough time learning about the problem they are solving, customers, and their business model.  As a result, people are more likely to fail because of how they launch ideas or businesses.

Our Innovation Education Service

At Innovative Dubuque LLC, we make innovation practical for individuals and organizations that want to successfully

  • reach new markets
  • launch new products
  • learn how to bring a culture of innovation to their staff

Moreover, we tailor our innovation education solutions specifically to fit the needs of businesses, non-profit organizations, and religious organizations. The first goal is to help people learn the mindset of innovation. What’s more, we teach participants to utilize these new skills to create successful operations.  Our service does this in a way that reduces risk by testing demand, before launching the idea or putting everything on the line. Above all, clients learn it is easier to iterate (make small improvements) and pivot (make large scale business model changes) before money has been invested and the clock is ticking.

Our enlightening innovation sessions are not just about learning theory. We build work time into each subject during each session and answer questions during this work time.  This allows participants to work through the concepts using their ideas to get real-time feedback. The innovation mindset takes practice, expert guidance, and the ability to learn by trial and error. To be successful both participants and the organization as a whole must change their mindset.  They must be willing to celebrate learning and take calculated risks. As a result, quantified learning must become what is measured and managed.

Innovation Education Video

Innovation Education - Innovative Dubuque LLC - Brock Waterman - Business Consulting - Dubuque - IA

Business Model Canvas Video

Our Innovation Education Packages

Below are the packages that we offer. Our goal is to help those at your organization or group learn the concepts through applied learning.  Moreover, we help you gain experience with how to innovate, develop a customer focus, and test ideas before incurring substantial financial and organizational risk.  If you have other questions before your purchase you can check out our Innovation Education FAQ page or you can contact us.  Once you know what package is the best fit for your needs you can order and pay online.



Sessions (1)



Sessions (2)

Business Model Work Time

Key Assumptions Analysis and Ranking



Sessions (3)

Business Model Work Time

Key Assumptions Analysis and Ranking

Customer Interview Experience and Review




Sessions (4)

Business Model Work Time

Key Assumptions Analysis and Ranking

Customer Interview Experience and Review

Quickly and inexpensively test ideas and make changes

All Packages Include

  • Review of key reasons why businesses and startups fail
  • Learning about the key parts of a successful business model
  • Focusing on problem/need duration, intensity, and frequency
  • Analyzing customer segments
  • Development of a customer-focused mindset
  • Review of products or services to understand differentiation
  • Discussion of revenue and pricing model
  • Evaluating sales funnel and get/keep/grow terminology


  • Each session is 4 hours long
  • The default delivery method of our services is virtual (video conference, telephone, and email).  In-person visits bring additional expenses including mileage, transport, airfare, meals, lodging, and other potential expenses.  In-person options may be limited or not available due to various factors, including but not limited to, nationwide, state, or regional pandemics.
  • Buy 1 Give 1 Community MBA Eligible Packages
    • 1) Assumptions 2) Discovery 3) Adapt