Manage Innovation

“In the typical organizational structure, who’s in charge of grappling with uncertainty, unlocking unexpected and dramatic new forms of growth and impact, translating research insights into viable products, and harnessing the forces of disruption in the organization? Once the organization is large enough. usually nobody.”  Eric Ries (The Startup Way)


Business and non-profit leaders know that continuous innovation is crucial for long-term success. That is because the business landscape and customer preferences are constantly changing. As a result, continued innovation is a goal for many companies. However, this is difficult to attain because leaders and managers do not know how to implement a culture of innovation.  The go-to measures of ROI and pro forma projections do not accurately portray how well an innovative mindset has been implemented. Additionally, these measures do not predict the success of innovative projects as they are being developed. 

Even companies who have been successful in their first product or service often struggle to stay innovative and launch new products successfully. This is especially true when they are faced with doing something disruptive to one of their own products or services. In other cases, companies are struggling to be sustainable due to a changing customer and business landscape.

Our Manage Innovation Service

Innovative Dubuque LLC helps customers both learn how to innovate and then implement this mindset throughout the organization with follow-up consulting. We help executives and managers learn how to promote and reward innovation. It is also crucial to understand that innovation is a long-term proposition with many low and high points.  It is not an easy path directly to success.  Learning, failure, and pivots must be expected and encouraged.  We also say that it is better to “fail fast and cheap” quickly, versus when the company is riding on it.

Typically, innovation implementation comes down to two equally important parts:

  • Helping executives and managers know how to manage and prioritize innovative projects including how to allocate budget and allow time
  • Helping innovative teams stay focused so that they are achieving learning and doing so in a measurable way that can be easily communicated

Our services also help to:

  • Bridge the communication gaps within teams, between teams, and across levels of the company
  • Supplement any needed learning
  • Deliver an unbiased opinion to all ideas, issues, and processes
  • Utilize our “having seen it all before” to help work through the most difficult parts of the process

Manage Innovation Video

Manage Innovation - Innovative Dubuque LLC - Brock Waterman - Business Consulting - Dubuque - IA

Business Model Canvas Video

Our Manage Innovation Packages

Depending on the depth of knowledge you are looking for we have 3 different packages below for your organization. These offerings are meant to help leaders implement innovation across the entire organization and is focused on how an organization manages innovation. For learning the skills of how to innovate, see our innovation education packages. We look forward to assisting you to develop a culture of innovation and help you to deliver tangible results that make the investment worth the effort.

Leaders Overview


Sessions (1)

Resource Management


Sessions (2)

Understanding how to resource
and measure innovation

Change Culture


Sessions (3)

Understanding how to resource
and measure innovation

Infusing innovation into
company culture at all levels

All Packages Include

  • Key innovation concepts for managers

Add On Packages

  • Per Hour Innovation consulting to assist teams on projects is $150 per hour and you pick the number of hours.


  • Each session is 4 hours long
  • The default delivery method of our services is virtual (video conference, telephone, and email).  In-person visits bring additional expenses including mileage, transport, airfare, meals, lodging, and other potential expenses.  In-person options may be limited or not available due to various factors, including but not limited to, nationwide, state, or regional pandemics.
  • Buy 1 Give 1 Community MBA Eligible Packages
    • 1) Resource Management 2) Change Culture