Marketing Success

“The cost of being wrong is less than the cost of doing nothing.” – Seth Godin

Overview

Having worked with thousands of business owners, entrepreneurs, innovators, and non-profits, I know that the question they are going to ask me.  It is some version of “How can I get more customers and generate more sales?” Experience has shown me that it is not as simple as what marketing medium you pick or what color you use on a brochure. Having marketing success by engaging customers or donors and generating sales typically requires a chance to look deeper at your business model. It requires an organization to learn about your patrons and what they truly want or need.

Our Marketing Success Service

Therefore our process is to do the following:

  • Write down the assumptions driving your business on a business model canvas and talk about what you know and do not know about customers
  • Dive into the different parts of your sales funnel (get/keep/grow)
  • Understand the most important metrics based on business cycle and goals
  • Develop a series of tests to see what works and what does not work, then leveraging and learning from what does
  • Setup a marketing tracking system so that you can with certainty know what works and what does not

Marketing Success Video

Marketing Success - Innovative Dubuque LLC - Brock Waterman - Business Consulting - Dubuque - IA

Organization leaders come away from our process with a customer mindset, which allows them to make much more informed decisions about how they spend their marketing dollars. They often also change how and where they are spending these dollars (oftentimes focusing more on keeping existing customers). Our process is not about marketing tricks, it is about truly knowing your business model and focusing on the benefits you bring customers.

Our Marketing Success Packages

Each entrepreneur or non-profit director is unique so we have found the following four packages give the options that they can pick based on need and budget.  For those unsure about what package to pick we recommend package 3 (Learn By Tests) assuming you already have a marketing result tracking system in place.  If not, it is best to purchase the Tracking package.

Marketing Review

$2,675

Marketing Plan Hours (6)

Client Q&A Hours (2)

Process Hours (4)

Report Writing Hours (4)

Key Metrics

$4,475

Marketing Plan Hours (12)

Client Q&A Hours (4)

Process Hours (6)

Report Writing Hours (6)

Key Metrics Development

Customer Retention Focus

Learn by Tests

$6,275

Marketing Plan Hours (16)

Client Q&A Hours (6)

Process Hours (8)

Report Writing Hours (8)

Key Metrics Development

Customer Retention Focus

Test Development

Test Budget Setting

Tracking

$8,075

Marketing Plan Hours (24)

Client Q&A Hours (8)

Process Hours (10)

Report Writing Hours (10)

Key Metrics Development

Customer Retention Focus

Test Development

Test Budget Setting

Tracking System Planning

All Sessions Include

  • Creation of Business Model Canvas (Right Side)
  • Sales Funnel concepts and get/keep/grow mentality
  • Ability for client to give information via discovery document
  • Focus on items that bring most impact for time or money
  • Direct client communication and ability to ask questions
  • Client Business Marketing Report

Notes

  • Process hours include items like setup, logistics, and preparation
  • The default delivery method of our services is virtual (video conference, telephone, and email).  In-person visits bring additional expenses including mileage, transport, airfare, meals, lodging, and other potential expenses.  In-person options may be limited or not available due to various factors, including but not limited to, nationwide, state, or regional pandemics.
  • Buy 1 Give 1 Community MBA Eligible Packages
    • 1) Marketing Review 2) Key Metrics 3) Learn By Tests 4) Tracking