“Always treat your employees exactly as you want them to treat your best customers.” – Stephen R. Covey


Innovative Dubuque is a collaborative effort that is pulling in multiple consultants and viewpoints to bring the best results.  Our staff is expanding as we take on more and larger projects.  Meet our owner and staff consultants and learn the top 5 things to know about each.

Innovative Dubuque LLC - Logo - Brock Waterman - Dubuque - Iowa - Business Consulting - Non-Profit

Owner & Founder

Brock Waterman: Innovation, Finance, Lean Startup & Management

  • Brock has assisted hundreds of businesses with finding funding to start or expand their businesses including single projects that have required over $13 million of capital, he is an expert in turning ideas into success in any sector
  • Brock is the areas foremost expert with lean startup, business model canvas, and customer development and has been a teaching team mentor 3 times for the Ideadvance Seed Fund grant where up to $75,000 in grant funding can be earned
  • He grew up in an entrepreneurial family and has handled all facets of owning a business including business ownership transitions.  This has allowed him to help multi-million dollar clients find hundreds of thousands of savings in just one meeting / financial review with him
Innovative Dubuque - Brock Waterman - Business Consultant - Staff - Owner - Dubuque - IA - Non-Profit
  • He is a voracious reader who has a particular interest in books about business, entrepreneurship, innovation, and psychology (see his reading list).  He also reads dozens of books about finance, investment, trading and traveling.
  • Brock has traveled to 33 countries and spent over 3 years of his life outside of the United States and understands international markets and uses his experiences to think around problems


Adam Zalaznik – Website, Visual, Creative & Marketing

  • Graduated from Clarke University with a BA in Graphic Design

  • Worked 12 years for an Anheuser-Busch distributor as a sign shop manager and 4 years at Boyd Gaming as a lead designer.   

  • Highly influenced by classic and vintage design styles.  

  • Play bass in an alternative rock band 

  • Lover of fine whiskeys and classic big band era music, who is a part-time Urban Chicken farmer and father of a bearded dragon


Innovative Dubuque - Adam Zalaznik - Business Consultant - Staff - Dubuque - IA

Kathy Neumeister – Marketing, Advertising, Content & Project Management

  • An intrapreneur at heart, Kathy’s professional career has spanned decades in media, marketing, healthcare and academics.

  • Kathy’s insight and knowledge of business and community have helped numerous non-profit and for-profit boards advance their missions.

  • An avid fan of “The Moth”, Kathy believes in the power of shared experiences through story-telling.  

  • Explore. Dream. Discover. (Mark Twain). With passport in-hand, Kathy is ready to travel near or far at the drop of a hat!

  • A lifelong tri-state area resident, Kathy graduated from Clarke University with a BA in Business Management.

Innovative Dubuque - Kathy Neumeister - Business Consultant - Staff - Dubuque - IA